Rudis is dedicated to a great virtue: Power. Rudis is the name given as a trophy to victorious gladiators, a wooden sword, that was a tool but also a symbol of freedom: the gladiator is not a slave anymore! To overcome his fear before entering the arena, gladiator drunk a cider made of dried fruit and grape. But why are we talking about gladiators in 21th century? Massimo Nobile thinks that today, all professional and business people have their own battle to win. That’s why we created a fragrance that gives energy for their fight, in a mental and in a physical way. The scent inspired by this object, therefore, had to simultaneously consider strength and gentleness, battle and freedom, life and death, virility and weakness.